ClubWell offers more than fitness, so its social presence needed to feel like more than a fitness studio.
Our strategy was to position ClubWell as a complete women’s wellness destination, bringing movement, recovery, beauty, health and community together under one recognizable brand.
We built a content strategy around the lifestyle of the ClubWell woman rather than simply promoting individual services. Pilates, yoga, spa treatments, recovery, wellness practitioners, products and events became part of one larger conversation around how women move, feel, connect and take care of themselves.
Through a mix of strategic social media management, original content creation, campaign concepts, community-driven storytelling, launches and event marketing, we developed a distinct brand voice that felt warm, elevated and personal.
The focus was always on selling the feeling before the service: showing the people, routines, conversations and moments that make ClubWell somewhere you want to belong.