Notes from the feed
Straight answers to the questions business owners ask about social media, from a Toronto team that does it every day.
How much does social media management cost in Toronto?
What social media management costs in Toronto and Canada per month: freelancer rates, in-house salaries and agency retainers, plus why ad spend is separate.
How to Choose a Social Media Agency in Toronto
How to choose a social media agency in Toronto: agency vs freelancer vs in-house, checking proof, red flags and what the first 90 days should look like.
How much should you spend on Meta ads?
How much to spend on Facebook and Instagram ads: set a budget from the cost per lead you can afford, Meta’s learning phase, testing budgets and real benchmarks.
What a social media retainer actually includes
What a monthly social media retainer should cover: strategy, content days, posting, community and reporting, what costs extra, and what to ask before you sign.
How to get more gym members with social media
How to get more gym members: one clear trial offer, coach and community content, Meta lead ads, fast follow-up, referrals, events and tracking trials to sales.
How to market a Pilates studio, new or established
How to market a Pilates studio: founding members before opening, an intro offer, instructor-led reformer content, one-tap booking, Google, local events and ads.
Can you advertise Botox on social media in Canada?
Botox is a prescription drug, so Canadian clinics can’t promote it by name and benefit. What Health Canada, the CPSO, the CNO and Meta allow in posts and ads.
Med spa Instagram post ideas that build trust and bookings
Med spa Instagram post ideas grouped by job: trust, education, proof and booking. How to post before-and-afters responsibly, plus a monthly content mix.
New restaurant opening marketing plan: a Toronto playbook
A social-first new restaurant opening marketing plan for Toronto: eight weeks out to opening week, soft opening, creators, Google Business Profile and 90 days.
Toronto food influencers: how restaurants should work with them
How Toronto restaurants should work with food influencers: choosing creators, comped vs paid, briefs, Canadian disclosure rules and measuring results.
How often should a restaurant post on Instagram?
How often should a restaurant post on Instagram? 3 to 5 feed posts a week, two or more as Reels, plus Stories most days. What Instagram says and when to post.
How to Market a Clothing Brand on Instagram
How to market a clothing brand on Instagram: founder-led content, drops planned like events, UGC creators, Canada’s #ad rules and where paid social fits.
Real Estate Instagram Content Ideas for Realtors, Builders and Designers
What to post on Instagram as a realtor, builder or interior designer: listing, neighbourhood, Reel and process ideas, plus RECO’s rules for Ontario agents.
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