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Social media for Toronto gyms

For gyms, Pilates and yoga studios and wellness clubs across Toronto and the GTA. Content that shows the coaches and the community, built to turn followers into members.

Most people join a gym after weeks of quietly watching it online. The feed is the trial before the trial.

So we make the feed feel like the room: the coaches, the regulars, the classes and the energy at 6am. Coaches explain cues and answer the questions members ask. Member stories and milestones do the selling. Trial offers, new programs and launches get a clear next step.

Then we connect it to the front desk. Every post has a call to action, every message about price and schedule gets answered, and if you run Meta ads, leads land in a simple form with fast follow-up. We track how many trials came from social and how many joined.

What we make
On-site content daysCoach + member contentReelsLaunch campaignsMeta lead adsCommunity events
More

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A month with us

What the month looks like

  1. 01

    A content day at the gym or studio, filming classes, coaches and members.

  2. 02

    Three to four posts a week, plus Stories, scheduled and captioned.

  3. 03

    Comments and messages answered, and leads passed to your team.

  4. 04

    A monthly report on reach, leads, trials and memberships.

Inside ClubWell
Case 001 / Women’s wellness

ClubWell

Turning a wellness space into a brand women wanted to be part of.

10K+ followers30M+ views
Read the case →
FAQ

Fair questions

How do you get more gym members from social media? +

Show the community and the coaches, give every post a job, and make the next step obvious: a trial offer, a class to book or a lead form. Then answer fast and track trials to memberships. Our full answer is in how to get more gym members.

What should a gym post on Instagram? +

Coaches teaching, members training, the classes on the schedule this week, milestones and transformations shared with permission, and the offers that bring people in. Workout clips alone don’t sell memberships; the people do.

Do Facebook and Instagram ads work for gyms? +

They can, when the offer is clear and the follow-up is fast. We build Meta lead ads around trial offers using content from your content days, and optimize weekly. Ad spend is paid directly to Meta, on a budget you set. See how much to spend on Meta ads.

Do you work with Pilates and yoga studios? +

Yes. We supported the launch of FORMA by ACE, a Pilates offering inside ACE Performance Gym, and ClubWell’s content brought Pilates, yoga, spa and recovery together under one brand. Read how to market a Pilates studio.

Do you film at our gym? +

Yes. Content days happen on location, in your space, with your coaches and members. One day on set becomes a month of posts.

Further reading

From the blog

How to get more gym members

What actually turns followers into trials and trials into memberships.

Read the post

How to market a Pilates studio

Founding members, intro offers and instructor-led content.

Read the post
Get in touch

Get people talking

Tell us a little about your brand and what you need. We'll come back to you with a time for an intro call.

Or email info@contactsocialite.com
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