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Social media for Toronto med spas

For med spas, aesthetics clinics, injectors and beauty brands across Toronto and the GTA. Before anyone books a treatment, they check your Instagram. We make sure what they find is worth booking.

People aren’t just booking a treatment. They’re trusting someone with their face, skin and body.

So the feed puts the practitioners front and centre: your injectors, nurses and aestheticians on camera, explaining treatments, answering the questions clients ask at the front desk, and showing what a visit actually feels like from consultation to follow-up care.

Results are shown only where the rules allow, with written consent, and described honestly. Campaigns are built around your treatments, seasons and offers, and paid ads are planned with Health Canada’s advertising limits for prescription drugs and Meta’s rules for health and cosmetic ads in mind. You approve anything showing a client, a result or a treatment claim before it goes live.

What we make
Practitioner-led contentTreatment educationResults content, within the rulesClinic content daysTreatment campaignsMeta lead ads
A month with us

What the month looks like

  1. 01

    A content day at the clinic with your practitioners.

  2. 02

    Reels, posts and Stories every week, approved by you.

  3. 03

    Comments and messages answered, booking questions passed to your team.

  4. 04

    A monthly report on reach, inquiries and consults.

Inside ClubWell
Case 001 / Women’s wellness

ClubWell

Turning a wellness space into a brand women wanted to be part of.

10K+ followers30M+ views
Read the case →
FAQ

Fair questions

Can you advertise Botox on Instagram in Canada? +

Not the way most people expect. Prescription drugs, including botulinum toxin, have strict advertising limits in Canada, and Meta has its own rules for cosmetic ads. Read can you advertise Botox on social media in Canada before you plan a campaign.

What should a med spa post on Instagram? +

Your practitioners, treatment education, the clinic experience, client stories and results shared with consent, and clear offers with a way to book. We share a full list in med spa Instagram post ideas.

How do you handle before-and-after photos? +

Carefully. In Ontario the CPSO allows physicians to post before-and-afters only under strict conditions, and not in paid posts shown to people who don’t follow them, and Health Canada flags before-and-after pictures in Botox marketing. Where they’re allowed, we use the client’s written consent, consistent light and angles, no retouching and honest captions. The details are in our guide to the rules.

Do you film at the clinic? +

Yes. Content days happen at the clinic with your team, so the feed shows the real space and the real people clients will meet.

Do you run ads for treatments? +

Yes, on Meta, with lead forms and fast follow-up so inquiries become consults. Ad spend is paid directly to Meta.

Further reading

From the blog

Can you advertise Botox on social media in Canada?

What the rules allow in organic posts and in paid ads.

Read the post

Med spa Instagram post ideas

Posts that build trust and bookings, grouped by job.

Read the post
Get in touch

Get people talking

Tell us a little about your brand and what you need. We'll come back to you with a time for an intro call.

Or email info@contactsocialite.com
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