We were brought on to give SERVE a stronger, more personal social presence by putting the founder at the centre of the content strategy.
Through founder-led content, behind-the-scenes storytelling and UGC-style creative, we gave the audience a better understanding of the product, the purpose behind it and the expertise supporting the brand.
This helped grow the account to over 10,000 followers, increase views and engagement, and turn stronger brand trust into product sales.